JACQUEMUS STRATEGIC MARKETING

For this final assignment, I developed a strategic marketing communications plan for Jacquemus, a brand known for its artistic yet playful minimalism and strong digital presence.

The project included a full brand overview, audience analysis, and an evaluation of Jacquemus’s current strengths in digital storytelling and cultural relevance. I developed fresh digital marketing strategies, campaign concepts, visual mood boards, and an influencer marketing plan to strengthen brand engagement and global reach.