indē wild: Strategy Rooted in Ritual

A passion project reimagining a marketing and PR campaign for indē wild the beauty brand founded by Diipa Büller-Khosla that fuses Ayurvedic tradition with modern skincare science.

This self-initiated case study introduces #IndeWildInTheWild a storytelling concept rooted in nature, identity, and cultural authenticity. The project explores campaign direction, influencer strategy, PR goals, and branded visuals, reflecting my love for brands that lead with meaning and intention.