A Concept Campaign for Thom Browne

A self-initiated concept presentation developed for Thom Browne, inspired by the brand’s signature balance of structure, storytelling, and artistry. This deck includes a creative campaign proposal, strategic KPIs, a VIP event concept, press release preview, and media rollout. Created to reflect my understanding of brand-aligned storytelling in PR and marketing, and my admiration for Thom Browne’s distinct creative vision.